Crazy Easy Steps to Improve Your Page Rank
Focus On These 9 Main Points
• Quality Keywords
• URL Text
• Description Meta_tags
• Title Meta_tags
• Image Names
Search Engine Optimization companies thrive on the ‘individual’ NOT not having the time or the knowledge to perform even the simplest SEO functions themselves.
By doing the work that YOU can and should be doing for YOURSELF you can increase your sites search presence, without spending a ton of money! It is crazy easy to take the steps necessary to push your website up the Search Engine Results Pages (SERP) towards #1.
You MUST pay attention to the simple, but time-consuming at first, following steps by placing your ‘quality keywords’ appropriately and strategically within each page. Remember,
Take a look at this short Reminder of steps you NEED to remember to undertake as you tweak your website for SEO Optimization. Sometimes the simple gets ‘lost in the shuffle’. Don’t FORGET these simple tips! Please share with those that need to be reminded!
‘Quality Keywords‘ have been and still are the most important component of optimization of your website SEO.
Keywords are used for the primary purpose of letting Google, Bing and Yahoo know what your site is all about.
Each Search Engine uses their own proprietary formula, involving many factors to determine the overall quality of your site. As one of the Search engine ranking components, determining the overall ‘Keyword Density‘ of each page of your website becomes very important. The keyword density is calculated using a simple mathematical formula:
(Total Words) ÷ (Keywords) = Keyword Density
Review your ‘higher ranking‘ competitors websites and look at the placement and density, then ‘copy’ or ‘mimic’ what they are doing and then do better to help improve your search ranking! Choose Quality Keywords that best relate to the information, products or services that you are offering.
However, most people don’t just search for just one word, they type phrases, so you should consider using ‘long-tail keyword phrases’ that best suit your sites target market. Long-tail keyword phrases are a ‘group of words used together‘, just like the way you probably search for things on the internet.
Let’s say I’m interested in ‘affiliate marketing.’ I could type that phrase, but if I really wanted more specific information, I would type something like ‘affiliate marketing companies’ or ‘affiliate marketing business’ or ‘best affiliate program’
If instead your focus was on the money aspect of affiliate marketing, perhaps something like ‘get money online’ or ‘making money online’ or ‘how to make money on a website’ would deliver better results in your search. This is called SERP, Search Engine Results Page.
One can also try separating keywords with spaces, instead of using the traditional commas separation format that is usually employed for keywords. just use spaces.
Just keep in mind your content of each page should be unique, therefore make sure to use quality, focused keywords specific to the content on that page!
When choosing a title for a new page you have the option to call it anything you like, BUT always TRY to use a keyword or a long-tail keyword in the title. Why? Because the ‘URL address’ is the first thing a search engine finds when indexing your pages, so they show up in search results.
If writing quality content doesn’t come easy to you, ‘quality keywords’ use and proper placement becomes even MORE critical for your SERP results.
These tags decreased in importance since Search Engines are now looking at ‘Quality Content” as being more relevant and important to the reader and giving value.
Optimize your meta tags to match your content, products, and services, and the Search Engines will reward you for your efforts. Every little bit counts!
Title tags are the ‘notifying keywords’ telling Google, Bing and Yahoo the title of your website. It also can be used as the Meta description of the document or post page. This is the word or phrase that is seen at the top of the browser window.
The most important rule about title tags is, TRY to use ONLY keywords in your title tags, but that isn’t always easy or realistic. Remember, we always should be thinking of the ‘reader’s experience.’
Google doesn’t like ‘unnatural’, non-human text content. But try your best to use as many keywords or long-tail keywords as possible, still maintaining your credibility.
If you are saving a feature picture, like I did here on this post, notice that I added the name of the picture if you hover over the picture. I originally called it something short as I saved it from wherever I found it.
I renamed the picture when I placed it on this post to something like ‘Content is King’ or ‘Do-it-Your Way SEO’. Try to incorporate your keywords here as well, as Alt_tags. Remember, you have to take the easy ones when you can.
Alt_tags are keywords that you can attach to images, giving more weight to the image. Here is another chance to slip in more of your keywords.
Heading tags are associated with the BOLD FONT that leads into a section of text. Take a look at the example below:
Your heading tags should only be keywords, but again this is always easy. Especially when one is limited to character number totals, while still trying to ‘read like humans do’ content concept in place. Try to list in them in the same order that your Meta_tags follow.
H1= first meta tag, H2= second meta tag
Try to utilize all 6 heading tags on each page to ensure maximum page optimization. See the sample heading sizes below (actual size).
The new Google world dictates that ‘Content is King‘. Not just ANY bunch of words flung together and stuffed with keywords, but QUALITY, reader friendly content that produces VALUE! It’s ALL about the reader experience in the search engines minds, and they are correct in my opinion. Take a look at the other articles I have here on my site discussing the topic of content.
Browsers don’t distinguish between different text fonts or styles and they can’t read the difference anyway, so don’t waste your time cuz you ‘like it’.
Is a relatively new trend among high-ranking sites. Link Bait or Link-baiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site. It’s like trading links or “this for that”.
As kids we may have traded cards, marbles with friends because we saw ‘perceived value‘ to do so, or we generally didn’t trade one-for-one (sometimes 2 for 1).
Hyperlinks are text links to other pages on your site. The preceding sentence is an example of a ‘hyperlink‘. Click on the link and see where you land!
The rules of SEO and hyperlinks are easy:
• Use hyperlinks so the Search Engines have a text link to follow to another page on your website
• Don’t use one word links, use ‘long-tail’ keyword phrases as discussed above
• Use bullets or small images, which you can attach an ‘ALT_tag.’
Doing so will ensure that you will be a step ahead of the game and should get you well on your way to the FIRST PAGE RANKING everyone is striving towards! Good SEO’ing time!