Marketing automation refers to software
used by people and companies to streamline, automate, and measure
marketing workflows by automating repetitive marketing tasks.
In other words,
it performs certain manual marketing tasks for you.
Night and day.
Rain or shine.
Here’s an example of how it works:
Imagine someone downloads one of your ebooks.
Marketing automation software will capture the contact information from the form,
segment that lead based upon the information it gathered,
and then send them an appropriate series of emails over a prescribed time.
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To Your Success!