The Realities of Affiliate Programs
We’ve all seen the claims of affiliate marketing programs – make hundreds of thousands of dollars a month while doing absolutely nothing. Sure, there have been a few big-time affiliate marketers who have made lots of money by using one or more affiliate programs ads on their websites.
When visitors click through to the affiliate sponsor and make a purchase (convert), the home business affiliate marketer makes money. How easy is that? No product inventory to stock or ship, no customers to service. Making money with an affiliate program must be a piece of cake, right?
Wrong. For every affiliate marketing success out there, literally thousands have failed to make any money with an affiliate program.
Success Tips for Affiliate Programs
There are a few things you can do to improve your chances for making money with an affiliate marketing program:
- Get lots (and lots, and lots) of traffic visiting the websites you use for your affiliate programs.
- Associate only with good affiliate marketing programs that offer products or services or information that your website visitors will actually want to purchase.
- Look for affiliate programs that pay high commission rates on time and who keep their customers happy, not just their affiliate marketers, by providing actual value.
- Would you buy the product or service the affiliate program is offering? If not, why would you expect your site visitors to click through? If you are linking out to affiliate marketing scam artist, eventually the word will get out and you’ll lose credibility. People won’t want to come back to your site and they may not click through to your other affiliate programs that may very well be legitimately offering value.
- You need to provide content on your home business website that is related to what your affiliate programs are offering. For example, if you write about figure skating, it’s not likely your visitors will be looking to buy a book on motorcycles or a new set of saddlebags.
- Ideally, your affiliate program links should blend in with your content – not deceptively, but so that they don’t disrupt the flow of your web pages. In general, text affiliate marketing program links seem to convert better than image links. Most affiliate marketing programs don’t require you use the exact text they provide in the code. (Unfortunately, some of these links are pretty terrible and most seem to want to use “click here” for the text that creates the link.)
- Consider inserting rel=”nofollow”into your affiliate program links so that you do not drain off the ranking power of your website to the affiliate program.
- If you also use ads on your website, such as Google AdSense for making money, be advised that having both affiliate program links and AdSense links on the same page may result in poor performance of both. I’ve seen actual cases where AdSense revenues fell after adding affiliate marketing program links.
- If you can afford to experiment a bit, try setting up ads in Google AdWords for your affiliate marketing program (make sure your affiliate program allows you to use their product names, etc. and allows you to advertise as part of your affiliate program).
- If it costs you 50 cents per click for your AdWords ad and it takes an average of 40 such clicks to make a sale in your affiliate marketing program, your cost of that sale is $20. If your commission is $40 per sale, it would be well worth it to advertise. One successful affiliate marketer told me that pay per click advertising with Google AdWords was how he was able to make money – more than both of his parents combined – with an affiliate program.
Tags: google adwords