How Local Businesses Can Increase Profits, Using Video Advertising
(Part 5 of 5)
Making good use of the video marketing strategy is really advantageous for local businesses, more beneficial than any other advertising platform!
Right now, videos are the most dominant online marketing tool, as video provides the chance to interact with your audience and allow them to get to know you and your business better and to help create and grow a strong customer relationship.
If your video is done well, your audience will tell others and share on social media. Statistics have shown that video tends to hold a customer’s attention longer on your website, as compared to a website without a video.
Using Video Marketing to Benefit Local Small Business
It is easier to convey your advertising message through visual media than other media forms. Therefore, it makes sense that one is able be be more persuasive and to present this message in an easy to understand visual way. If you are looking to tug on your customer’s emotions, there is nothing better than video to turn on their emotions.
Small business owners can EASILY create a high quality video themselves or very inexpensively to engage their customers and if gain insight into what your customer’s interests are and what they want.
A visual look is really important when connecting with another person. Without a visual representation it’s much more difficult to build trust with your audience and to establish your brand. Video allows small businesses to connect with their customers with a personal touch and help establish the trust and brand recognition benefits gained the same way as the “Big Boys”.
Video provides you better platform to connect with your viewers and enables you to strengthen your message, with the use of intonation, eye contact, gestures and phrases to help explain your message.
Video is a “trump card” to help rank higher in search engine result pages. Search engines always look for alluring, unique and informative content to determine their rankings. And nothing works as well as video does to fit the search engines algorithms and engage your audience! Go check this out yourself and see if videos aren’t ranked above other search items…
Video’s appeal to search engines such as Google, Ask.com, Bing & Yahoo, which improves the search rank results for your website and thus improve visibility and should translate to increased traffic and sales.
The best, easiest and cheapest way to advertise your small business is upload your video on YouTube. While video can effectively boost your web page on major search engines, few businesses know how to utilize YouTube according to marketing needs.
Take a look at one of our videos on YouTube, comment below and tell us what you think?
If your video is available on YouTube, your brand’s awareness increases dramatically and the added corresponding increased traffic to your website is an awesome benefit as well!
To Your Success!